Circular Economy with Brittany Durnford and Courtney Parsons | Circle & Wick Candle Co.
Description
These two are truly sunshine in a bottle!
As co-founders of Circle & Wick Candle Co., Brittany Durnford and Courtney Parsons craft candles that their customers can feel a good about burning in their homes! As a health-conscious brand with a focus on sustainability, Circle & Wick candles are phthalate free and made from soy wax, right here in Nova Scotia.
Our conversation follows their experience as co-founders, launching a product-based business, the story behind the Circle & Wick Candle Co. name, brand identity, their new limited edition candle, ingredients and sustainability, and so much more.
Thank you for listening!
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Timestamps:
00:00 How Circle & Wick Candle Co. started
8:55 The story behind the name
10:35 Their roles as co-owners
14:42 Developing the brand and bringing their vision to life
18:18 Limited edition Golden Hour
23:00 Retailers
28:35 Building business relationships
31:14 Growing through challenges
33:55 Rebranding and customer feedback
37:38 Current challenges
40:48 Brand identity and community
44:35 Advice for aspiring entrepreneurs
50:30 Thank you for listening!